Unveiling the Dynamics of YouTube's 'Infeed' Placements on DV360
A lengthy headline takes center stage for ‘infeed’ YouTube placements when a preview is unavailable on DV360. Looking into the complexity of DV360, we discover that standalone YT Shorts cannot be run; instead, they operate as responsive ads under the multiformat umbrella.
Recent testing in the last quarter has primarily focused on in-feed placements, with ongoing efforts directed towards the exploration of Shorts. Despite Shorts not being live yet, insightful conversations with DV support and other tech partners/vendors have provided valuable perspectives. This article aims to unravel the nuanced world of in-feed placements and shed light on the evolving landscape of YouTube advertising on DV360. Regarding setup you need to select CPM buying model or you can choose from any one option out of three. Also you need to consider goals and objectives precisely as VTR won’t be available. In-feed is very affordable and drives 1/10th or 1/8th the CPMs of instream. Suitable if you would want to reach out to as many people as you would want to. And see if you can drive some other types of engagement.