Issues related to Third party verification in CM360

Issues related to Third party verification in CM360

CM360 has recently integrated with IAS and DoubleVerify to simplify the process of Tag wrapping. This integration enables automated third-party verification, allowing direct connection to third-party verification and viewability measurement providers within Campaign Manager 360.

To link a measurement provider to your advertiser, follow these steps:

  1. Navigate to All Advertisers in the left menu at the account level and choose the advertiser you want to edit.
  2. On the Properties tab, scroll down to the Third-party measurement section.
  3. Enable partner advertiser ID by checking the corresponding box.
  4. Choose the name of your third-party measurement provider.
  5. Enter the identifier for the third-party provider.
  6. If Integral Ad Science is used, input the team ID or API key.
  7. If DoubleVerify is the chosen provider, enter the partner advertiser ID.
  8. Optionally, check the box for Automatically link and apply default settings to all new campaigns. Enabling this option ensures that these settings automatically populate when creating a new campaign.
  9. Save the Advertiser.

Please be aware of an existing issue where, despite attempting to deactivate the third-party automated verification option at the placement level, the system appears to save the changes. However, upon revisiting the placement later, the status remains enabled, requiring multiple attempts to disable it.

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