How to deploy Google Ads conversion tag using Google Tag Manager?

To configure Google Ads conversion tracking, you’ll need to input essential information such as the Google Ads Conversion ID and Conversion Label, along with optional details like Conversion Value, Transaction ID, and/or Currency Code.

Follow these steps:

1. Open Tag Manager and initiate a new Google Ads tag. Navigate to New Tag > Tag Configuration > Google Ads Conversion Tracking.
2. Log in to your Google Ads account to gather the necessary values for tag setup:
   • In your Google Ads account, access the Tools and Settings menu.
   • Choose Measurement: Conversions, leading to the Conversion Actions table.
   • Pick the desired conversion from the Conversion Action column.
   • Expand the Tag setup tab to reveal tag details.
   • Select “Use Google Tag Manager.”
   • Copy both the Conversion ID and Conversion Label.
3. Return to Tag Manager and insert the acquired Conversion ID and Conversion Label values into their respective fields.
4. Under the Triggering section, select one or more triggers to specify when the tag should activate.
5. Save your configuration to complete the tag setup.