Navigating YouTube Advertising Metrics and Billing on DV360

This article delves into the metrics and billing intricacies when experimenting with YouTube advertising formats on DV360. The billing aspect is equally crucial, requiring consultation with brand safety and measurement partners/vendors such as DoubleVerify, Moat, and Channel Intelligence. Differences between the marketing plan and the platform’s expectations may arise, impacting invoicing and reconciliation processes. Regular collaboration with these partners ensures a smoother experience and helps avoid surprises in invoices. Obtaining a revenue report in DV360 is a straightforward process. Simply compose an email to dv360-invoicing@google.com, and the support team will promptly send a report to your designated email within 48 hours. This report enables you to monitor your billing data, as Revenue reports provide consolidated information on Google Marketing Platform invoicing per line item.