What is an Audience Excluder?

In TTD, with the Audience Excluder, Koa uses lookalike model data to create and then continually update an audience of users to exclude, removing users from your targeting who are the least likely to convert. This feature is highly recommended for conversion-based campaigns and for contextual strategies.

Audience Excluder is enabled by default for ad groups using Audience Predictor, and is available for all audience types except Demographic Targeting, Interest Targeting, and Retargeting.

Please connect with the LE360 support team for more details.