How to understand the chart showing the health of an Ad Group?
The vertical blue bar indicates your ad group spend from yesterday and how much is left for your ad group to spend fully. If your ad group is spending as expected, the Ad Group Health section shows only the vertical bar with spending information.
The chart with the horizontal bars shows the ad group’s excluded bids, the high-level reasons for the exclusions, and the excluded spend amount in each case. If you hover the mouse pointer over each bar, it shows you the following details:
The excluded spend amount.
The bids that were excluded because of the issue.
The percentage of bids that were excluded.
Please connect with the LE360 support team for more details.
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