The Spurs are straight-up stealing the show on Google Trends, and as an Oklahoma City Thunder fan, I’m here turning green with envy. “Must be nice,” I mutter as San Antonio is living it up, all thanks to the Wembanyama wave crashing over the Alamo. Sure, we’ve got our own hero in Chet Holmgren, but there’s no denying the Wemby Mania sweeping the net.
So, with a tip of my hat to Spurs pride and a wink to smart business moves, this one’s for the savvy San Antonio entrepreneurs looking to cash in on the craze. Here’s a playbook with 12 clutch strategies to boost your bottom line through digital marketing.
- Get Local, Get Loud: Geo-Target Like a Boss
Local pride’s at an all-time high, so why not geo-target your ads to catch those San Antonio vibes? When the Spurs dunk, you score— with special deals that light up your local fanbase’s feeds.
- Search-savvy: SEO That Scores
Sprinkle some Spurs magic into your SEO. When the fandom hits the search bar, make sure they find you waiting with open arms and Spurs-themed goodies.
- Social Media Slam Dunk
Take to Twitter, dominate Instagram, and flex on Facebook with Spurs-centric posts that ride the real-time wave of every nail-biter and buzzer-beater.
- Email MVPs
Craft emails that feel like a courtside experience. Throw in a “Wembanyama Win” promo and watch your open rates shoot as high as Victor’s vertical.
- Influencer Alley-Oops
Team up with San Antonio’s social media all-stars. A nod from them can turn your merch into must-haves overnight.
- Deals that Dazzle: Game Day and Beyond
Transform game days into your own victory parade with promos that play off the Spurs’ performance. Trust me, nothing brings in a crowd like a “Score with the Spurs” discount.
- Big Screen Big Plays: In-Game Advertising
Get your brand on the jumbotron or any screen that fans can’t take their eyes off during timeouts. It’s prime real estate for a winning brand play.
- Fan HQ: Your Place as the Go-To Spot
Live games, lively fans, your locale as the hotspot—advertise your place as the hub for all things Spurs and watch the fans pour in.
- Beyond the Court: Community Engagement
Earn some serious local love by sponsoring Spurs events. It’s your name, their game, and a community connection that’s pure gold.
- Blogging with the Big Boys
Drop blog posts that tap into the Spurs spirit—think hot takes on Wembanyama’s rookie run or nostalgic nods to Spurs legends. Make your site the place for Spurs talk.
- The Retarget Game
Keep the Spurs spirit alive with retargeting ads that bounce back to those who’ve shown love for your Spurs-themed campaigns. Business plug: If you need support in this area, don’t hesitate to reach out to Launch Encore 360. Send us a ticket and we’ll help you dig into this.
- Tweet, Post, and Sell in the Moment
Live-tweet Wembanyama’s wizardry, post about in-the-moment promos, and give your followers deals that drop as fast as the Spurs put up points.
Spurs fans and San Antonio businesses, let’s make the most of this spotlight. It’s not every day a star like Wembanyama lights up your town. With these tips, you’re not just riding the wave — you’re making it.
Photo credit: Cottonbro Studio