Display and Video 360

Unveiling the Dynamics of YouTube’s ‘Infeed’ Placements on DV360 A lengthy headline takes center stage for ‘infeed’ YouTube placements when a preview is unavailable on DV360. Looking into the complexity of DV360, we discover that standalone YT Shorts cannot be run; instead, they operate as responsive ads under the multiformat umbrella. Recent testing in the […]

Decoding the Setup for YouTube shorts Advertising on DV360 Shorts is best if you would want to drive some B2C ecommerce, make users install apps, etc. For the objective of “Brand awareness and reach,” the default is the CPM buying model. You can opt in and out of formats, choosing from three options, including the […]

Navigating YouTube Advertising Metrics and Billing on DV360 This article delves into the metrics and billing intricacies when experimenting with YouTube advertising formats on DV360. The billing aspect is equally crucial, requiring consultation with brand safety and measurement partners/vendors such as DoubleVerify, Moat, and Channel Intelligence. Differences between the marketing plan and the platform’s expectations […]

Navigating YouTube Advertising Metrics and Billing on DV360 This article delves into the metrics and billing intricacies when experimenting with YouTube advertising formats on DV360. The billing aspect is equally crucial, requiring consultation with brand safety and measurement partners/vendors such as DoubleVerify, Moat, and Channel Intelligence. Differences between the marketing plan and the platform’s expectations […]