How to Create and Manage an Ad Account on Facebook Business Step 1: Go to this link: https://business.facebook.com/settings/ad-accounts/ Step 2: Click Add Here: Step 3: Click “You need a new ad account for your business.” Step 4: Click the “Ad account name” field. Step 5: Type preferred “name of Ad Account” Step 6: Choose […]
Unveiling the Dynamics of YouTube’s ‘Infeed’ Placements on DV360 A lengthy headline takes center stage for ‘infeed’ YouTube placements when a preview is unavailable on DV360. Looking into the complexity of DV360, we discover that standalone YT Shorts cannot be run; instead, they operate as responsive ads under the multiformat umbrella. Recent testing in the […]
Decoding the Setup for YouTube shorts Advertising on DV360 Shorts is best if you would want to drive some B2C ecommerce, make users install apps, etc. For the objective of “Brand awareness and reach,” the default is the CPM buying model. You can opt in and out of formats, choosing from three options, including the […]
Navigating YouTube Advertising Metrics and Billing on DV360 This article delves into the metrics and billing intricacies when experimenting with YouTube advertising formats on DV360. The billing aspect is equally crucial, requiring consultation with brand safety and measurement partners/vendors such as DoubleVerify, Moat, and Channel Intelligence. Differences between the marketing plan and the platform’s expectations […]
Navigating YouTube Advertising Metrics and Billing on DV360 This article delves into the metrics and billing intricacies when experimenting with YouTube advertising formats on DV360. The billing aspect is equally crucial, requiring consultation with brand safety and measurement partners/vendors such as DoubleVerify, Moat, and Channel Intelligence. Differences between the marketing plan and the platform’s expectations […]
How to setup a report in IAS? IAS reporting offers a range of formats, dimensions, and metrics to facilitate a thorough exploration of your campaign performance. In IAS, you have the flexibility to set up various types of reports, such as YouTube brand safety reporting, CTV reporting, Publisher reporting, Programmatic reporting, Viewability, or Invalid Traffic […]
How to wrap the tags in IAS? If your IAS account is not integrated with CM360, you must manually wrap the tags within the IAS interface. Please refer to the steps below. Log in to IAS with your credentials. Go to Tags and select Tag Manager. Choose the campaign you’re working on. Click on Upload […]
How to setup a campaign in Integral Ad science – IAS The setup process for a campaign in IAS involves the following steps: Log in to IAS using your credentials. Navigate to Campaigns, then select Campaign Setup and click on New Campaign. Choose the advertiser partner for which you intend to create the campaign. Provide […]
Issues related to Third party verification in CM360 CM360 has recently integrated with IAS and DoubleVerify to simplify the process of Tag wrapping. This integration enables automated third-party verification, allowing direct connection to third-party verification and viewability measurement providers within Campaign Manager 360. To link a measurement provider to your advertiser, follow these steps: Navigate […]
Problem with adding duration of creatives in CM360 placements In CM360, it’s possible to specify the creative duration at the placement level to ensure that the same duration creative, whether default or standard, serves to the user. Typically, the challenge arises because CM360 allows only one default for portrait and one default for landscape in […]
