Knowledge Base

Form Submission Trigger

Form Submission Trigger Utilize Google Tag Manager’s form submission trigger to activate a tag when a form is submitted. When a form submission trigger fires, the built-in variables listed below are populated: Form Element: The clicked form element. Form Classes: An array of the form’s class attribute values. Form ID: The form element’s ID attribute. […]
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YouTube Video Trigger

YouTube Video Trigger The YouTube Video trigger is used to fire tags in response to interactions with YouTube videos embedded on web pages. Data about the video and playback status is sent to the data layer with each interaction. Configure the trigger in the following manner, with options for capturing various video events: Start: Triggers […]
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Timer Trigger

Timer Trigger The timer trigger in Google Tag Manager allows you to send events to Tag Manager at predefined intervals. Use this trigger to track how long a user spends on a page to complete a task (e.g. read an article, fill out a form, or complete a purchase). Include a millisecond interval. The trigger […]
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What is an Audience Excluder?

What is an Audience Excluder? In TTD, with the Audience Excluder, Koa uses lookalike model data to create and then continually update an audience of users to exclude, removing users from your targeting who are the least likely to convert. This feature is highly recommended for conversion-based campaigns and for contextual strategies. Audience Excluder is […]
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