Integral Ad science - IAS

How to setup a report in IAS? IAS reporting offers a range of formats, dimensions, and metrics to facilitate a thorough exploration of your campaign performance. In IAS, you have the flexibility to set up various types of reports, such as YouTube brand safety reporting, CTV reporting, Publisher reporting, Programmatic reporting, Viewability, or Invalid Traffic […]

How to wrap the tags in IAS? If your IAS account is not integrated with CM360, you must manually wrap the tags within the IAS interface. Please refer to the steps below. Log in to IAS with your credentials. Go to Tags and select Tag Manager. Choose the campaign you’re working on. Click on Upload […]

How to setup a campaign in Integral Ad science – IAS The setup process for a campaign in IAS involves the following steps: Log in to IAS using your credentials. Navigate to Campaigns, then select Campaign Setup and click on New Campaign. Choose the advertiser partner for which you intend to create the campaign. Provide […]

Issues related to Third party verification in CM360 CM360 has recently integrated with IAS and DoubleVerify to simplify the process of Tag wrapping. This integration enables automated third-party verification, allowing direct connection to third-party verification and viewability measurement providers within Campaign Manager 360. To link a measurement provider to your advertiser, follow these steps: Navigate […]