On this Thanksgiving day, as we gather with gratitude in our hearts, the Launch Encore 360 team would like to express our thanks for some remarkable features and tools that have transformed the way we work. These innovations have not only streamlined our processes but have also had a significant impact on the value we deliver to our clients.
From the Programmatic and Display Team
1. LookerStudio’s Pacing Tracker Automation: One feature that has truly been a game-changer is LookerStudio’s Pacing Tracker Automation. This functionality has allowed us to create pacing trackers for DV360 & CM360 campaigns without the need for extensive manual reporting. We can now effortlessly monitor campaign pacing, performance, and key metrics in real-time, empowering us to provide our clients with timely insights into campaign performance without constant manual intervention. This streamlined process has significantly enhanced our reporting capabilities, allowing us to focus more on strategy and analysis.
2. CM360 Integrations: We’re also thankful for recent CM360 integrations with IAS and DoubleVerify. These integrations have streamlined the tag wrapping process, saving us valuable time that would otherwise be spent on manual efforts. Additionally, the ability to generate tracking creatives through the campaign spreadsheet has simplified our workflow, making reporting more efficient and client-focused.
From the Analytics Team
1. GA4 Schedule Reports Feature: In the world of analytics, GA4 has given us a reason to be thankful with its schedule reports feature. No longer do we have to go through the manual process of downloading and sharing reports via email. Now, we can directly schedule GA4 reports on a daily, weekly, monthly, or quarterly basis, making our reporting process more efficient and timely.
2. Enabling Conversions in GA4: The ability to enable conversions on a click in GA4 has been a game-changer. We now have the flexibility to toggle events as conversions and adjust conversion counting methods to better align with our clients’ goals. This feature has given us more control and accuracy in tracking conversions.
3. Confluence Tool: Lastly, we express our gratitude for the Confluence tool, a dynamic workspace where knowledge and collaboration meet. Confluence has become a central hub for our teams, serving as a knowledge base, a repository for FAQs and documentation, and a private workspace for sharing best practices and institutional knowledge. It has greatly improved our internal and client-facing documentation processes.
Conclusion
As we savor our Thanksgiving meals, let’s also savor the technological advancements that have made our work more efficient and impactful. These features and tools have not only transformed our day-to-day operations but have also allowed us to better serve our clients. We are thankful for the digital advertising and analytics innovations that continue to push boundaries and enhance our capabilities.
From all of us at Launch Encore 360, Happy Thanksgiving!