Clicks Are Weak Signals

Clicks are the weakest signal in advertising.

A click tells you that someone left the platform. It does not tell you what convinced them, what they noticed, or what created the decision to act.

That decision forms earlier.
Inside the video — in the moments where attention shifts, where something is replayed, or where hesitation turns into interest.

Most measurement systems focus on the endpoint because it is easy to record. But ease does not equal accuracy.

If you want to understand performance, you have to study where behavior forms — not just where it resolves.